Do You successfully launch your mobile app? But what’s next? How do you plan to monetize your app?
Dive to check some best mobile ad networks to help you get maximum income from your app.
Launching a mobile app successfully in a very competitive market is not very easy. The total number of dedicated mobile app developers is estimated at 14 million at the end of 2020 compared to current statistics of 12+ million. The overall process involves many decisions related to the development stage and brainstorming perfect monetization balance.
(worldwide mobile app revenues from 2014 to 2023(in billion U.S. dollars)
As you have seen in the graph. In 2018, global mobile app revenues amounted to over 365 billion U.S. dollars. In 2023, mobile apps will be projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.
But you also have to remember that getting the best mobile ad network platform in a crowded space is also not an easy task. Your ambitions to become a successful app development company can run in vain if you fail to found a perfect app monetization platform.
Although there are various ways to monetize apps such as in-app purchases, paid downloads, advertisements in apps, and subscription in apps, this work will specifically focus on integration with mobile ad networks.
What is an ad network?
Ad networks can be referred to as representatives that connect advertisers to publishers. The main objective of the AD network is to strike an agreement between advertisers who are looking for famous platforms to publish their ads and the app development companies looking for suitable advertisements to be published in the app.
In other words, ad networks gather an advertisement index that is not sold from various publishers and then sell it to suitable advertisers. Ad views have begun as the most profitable way to monetize mobile apps today.
If you are looking for some app monetization ideas for your Android or iOS platform, keep reading to find out the best mobile ad networks.
Top 10 Best Mobile Ad Networks to Monetize your Mobile App
1. AdMob – Mobile App Monetization
Google AdMob is Google’s own ad network, this is a leading ad network platform and offers cross-platform skills. The high cost per mile and the highest fill rate have become a USP of this ad network.
So far it has managed to collect more than 1 million app users around the world and the number refuses to stop in the near future. Being one of the best mediation platforms, you can benefit from 40+ 3rd party ad networks that will maximize your charging rate and eventually increase your income.
Using AdMob is very easy and even if you are a new participant in this domain, this platform can help you with its various tools and solutions. It also allows you to cross-sell your or your friend’s apps to your current users.
2. Millennial Media – location-based deep targeting
Millennial Media is Second, on the list of the best ad networks to monetize mobile apps – This is the second-largest mobile ad network after Google Admob. Millennial Media offers a variety of smartphone advertising solutions for various advertisers and developers.
It offers a variety of advertising options on various OS platforms and types of devices including 360 degrees, mobile videos, and banner ads. This allows app development companies in deep targeting with the help of location, behavioral and demographic options.
Small scale companies can continue and take the optimal advantage of advanced supermarket solutions offered here. Being a developer you can manage your own in-house ad and can also provide impressions to third-party networks. Millennial Media is quite popular in the US market because it offers a variety of choices on all OS platforms and types of devices.
3. Unity Ads – Comprehensive Monetization Platform
Video ads for enhanced experience: Pioneer in mobile gaming domains, unity advertising is one of the leading app monetization services offered by Technologies Unity. It integrates video ads as an organic part of the gaming experience.
Developers are given the opportunity to monetize their player base with the help of valued videos. Association of unity has succeeded in making the place in the 3 most trusted ad network companies in the gaming domain and supported by a user base of more than 1 billion gamers.
If you have used a unity engine in your app, then you don’t need to add an SDK to it. Being a natural part of the game, advertisements increase ARPU and offer higher lifetime values to the players.
4. Chartboost: In-app Monetization & Advertising Platform
Cross-promotion ad network: If you are a game app publisher, Chartboost offers the best app monetization platform. This platform is mainly directed at game app publishers. Chartboost is superior in the cross-promotion domain and is mainly focused on the latest game app installations.
Many gaming app publishers prefer to choose Chartboost because it helps them maintain an integrated user base. Chartboost offers Win-Win opportunities for publishers and users.
Users constantly search for new games and app publishers aim for maximum promotion to attract more users. Chartboost can also help important analytic app publishers that can help them in utilizing their current campaigns.
App developers have the privilege of directly accessing data published by Chartboost. This platform also allows you to control advertiser ads in your app and find out about their right location. In other words, you are the only person who decides which ad will be published for your users.
5. Facebook Audience Network
Expanded Ad campaign: Facebook audience network helps advertisers in extending their ad campaigns beyond the social media platform into different mobile apps. The Facebook audience network collects mobile app information issued by Facebook advertisers to serve ads on mobile using the same targeting and Facebook analytical tools.
Facebook marketing uses the same advertising products on its own social platform to provide better results. As an advertiser, you can run Facebook ads on this audience network by activating the options mentioned in the ad placement section. It played on both impressions and clicks. The main drawback of this ad network is that it does not provide a list of advertisers but is still strong with a base of 3+ million advertisers throughout the world.
Increased earnings with premium ads: Leadbolt is a leading user acquisition platform that provides advanced partner matching technology along with dynamic ad delivery. This allows mobile advertisers to reach out and obtain quality users on a larger scale.
Leadbolt has an analytical-based algorithm that can help advertisers in advanced targeting options that will help the best-fit audience engagement with the app. It is known for dealing with premium ads. The analytical ability is real-time and helps advertisers with optimization on different platforms and this has caused its global range of 65K + apps.
It offers app engagement data that help app developers in ensuring that advertisements are shown to improve the experience of user engagement. The publisher can be directly connected with premium advertising partners through direct marketplace offer.
Personalized Advertising Experience: This is one of the most popular and largest mobile ad networks with its presence in India, Britain, Europe, South Africa, and the US. The MIIP ad delivery platform has become one of the best-rated ad delivery platforms so far.
Dedicated app developers have the opportunity to increase user income and engagement. Users can also enjoy personalized advertising experiences.
InMobi offers you better brand engagement opportunities that can help you in cross users, retarget, and reactivation. It is able to analyze more than 120TB of user data every month. It also offers fewer UDID tracking features for mobile apps, event tracking, and conversions.
A huge network of active users: Supersonic is a one-stop solution for all app publishers and developer needs. Currently has a large network of more than 500 million active users. The company believes in joining hands with the best industry ensures that your app is seen by the audience that you target only through effective engagement with it. This platform can effectively help small developers in promoting and monetizing their apps.
The next-Gen app monetization platform: Fyber offers an Ad server, Mediation, and an effective exchange to set different revenue options and currently serve more than half a billion users every month. This is a global technology organization, which offers the next-gen app monetization platform for its ads publishers.
This can be defined as a comprehensive mobile SSP stack that helps restructure all monetization strategies. The unique ‘autopilot’ features help in increasing ad revenue options for app developers. It offers direct access to 180+ DSP and connects well with various global brands. It also offers real-time reporting that helps to boost KPIs.
Being a developer you don’t need to control the priority of mobile ad networks manually. Fyber runs a simultaneous campaign through a programmed network, directly, and mediated which will ultimately help in finding the highest bidder.
10. AdColony: Great Monetization Tool
Serves high definition mobile videos: Adcolony is known to deal with Fortune 500 companies and is currently associated with more than 85% of top publishers globally. They are able to present high-definition mobile videos on different devices and internet speed.
This platform is famous for showing excellent advertising and content quality. It also offers instant playing HP technology, innovative mobile video integration, and monetization solutions for digital marketing companies. Its global presence empowers advertisers to easily achieve their audience located demographically and geographically far apart.
Comparison of Mobile Ad Networks
Choosing the right mobile ad network for your mobile app can cause a significant increase in revenue, however, poor choices will have a negative impact on revenue and have a bad impact on the user experience with your app. The following is a comparison of tabular quickly helping you understand the benefits of every mobile ad network and how they print each other based on various important factors.
|Ad Network||Supported Platforms||Campaign Type||Supported Ads Formats||Terms of Payment||Pay-out|
|Admob||Android, iOS, Cocos2dx, Unity, Wp8||CPM, CPI, CPC||Video, Interstitial, Native Ad, Trueview, Lightbox, Banner||NET21||$100|
|Millennial Media||Android, iOS||CPM, CPC, CPI||Banners, Interstitial, Video||NET45||$50|
|Unity Ads||Android, iOS||CPCV, CPI, CPC||Videos including both rewarded and non-rewarded||NET30||$100|
|Chartboost||Android, iOS, Cocos2dx, Unity, Air, Amazon, Wp8||CPM, CPI, CPCV, CPC||Video, Interstitial, Native Ad||NET45||$75|
|Facebook Audience Network||Android, iOS||CPM, CPI, CPC||Interstitial, Native Ad, Banners||NET21||$100|
|Leadbolt||Android, iOS||CPC, CPI, CPM||Banners, Interstitial, Native Ads, Offerwall, Rewarded Video||NET15||$100|
|InMobi||Android, iOS, Air, Unity||CPI, CPM, CPC||Banners, Interstitial, Native, Rich Media, Video||NET60||$50|
|Supersonic||Android, iOS, Air, Unity||CPI, CPCV||Interstitial, Video, Offerwall||NET45||$100|
|Fyber||Android, iOS||CPCV, CPI, CPC||Offerwall, Banner, Interstitial, Video||$200|
|AdColony||Android, iOS, Air, Utility||CPM, CPCV, CPI||Banners, Interstitial, Video, Native||NET60||$100|
Final Point: Monetize Your Mobile App
These are the 10 best mobile ad networks to monetize your app. These are the most consistent ad networks that can handle billions of impressions every month.
Although choosing the correct ad network for your mobile app is not an easy task, but you can change your preferences and switch to other ad networks if you are not satisfied with your initial choice.
The key to getting the best mobile ad network for you is to compare the results with your goals. So now you have many choices with you. Go ahead and start exploring all options to get the perfect monetization launchpad for your mobile app.
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